SHOONYA’ CAMPAIGN "EMPOWER IAS"

In news:

• NITI Aayog, with RMI and RMI India’s support, launched Shoonya—an initiative to promote zero-pollution delivery vehicles by working with consumers and industry.

 

 

Shoonya Campaign:

• Electric Deliveries: The campaign aims to accelerate adoption of Electric Vehicles (EVs) in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery.
• Shoonya Brand: A corporate branding and certification programme is being launched to recognise and promote industry’s efforts towards transitioning to EVs for final-mile deliveries.
• It will help e-commerce companies to distinguish their offerings from those of their competitors.
• Online Tracking Platform : An online tracking platform will share the campaign’s impact through data such as vehicle kilometers electrified, carbon savings, criteria pollutant savings and other benefits from clean delivery vehicles.

 

Initiatives Taken:

• National Electric Mobility Mission Plan (NEMMP): NEMMP was launched in 2013 with an aim to achieve national fuel security by promoting hybrid and electric vehicles in the country.
• FAME Scheme: The Indian government has created momentum through its Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles schemes that encourage, and in some segments mandates the adoption of EVs, with a goal of reaching 30% EV penetration by 2030.
• National Mission on Transformative Mobility and Battery Storage: The Mission will recommend and drive the strategies for transformative mobility and phased manufacturing programmes for EVs, EV Components and Batteries.
• Fiscal Incentives: To spur the production and consumption of EVs and charging infrastructure - such as income tax rebates, exemption from customs duties, etc.