PURPLE REVOLUTION "EMPOWER IAS"

In news:

• Union Minister Dr Jitendra Singh proposes Integrated Aroma Dairy Entrepreneurship for Jammu & Kashmir to augment the income of farmers.

About:

• Jammu & Kashmir has abundant stock of Animal Husbandry and Dairy resources and suggested that the same can be effectively integrated with Aroma Mission which has already been launched in J&K by CSIR under the aegis of Union Ministry of Science & Technology.
• The Aroma Mission, also popularly referred as "Lavender or Purple Revolution", has started from J&K and transformed the lives of farmers who are able to grow lavender, make lucrative profit and improve their lives.
• Apart from providing planting material, distillation units are provided and farmers are trained in extraction and many of them have become entrepreneurs as lavender oil is quite sought after. Apart from Lavender, many high value Aromatic and Medicinal cash crops have been introduced by CSIR in J&K.It is now being expanded as Aroma Mission Phase II and also floriculture mission has been recently launched.